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In January 2008, MindZoo launched an exciting
new subscriber acquisition product called Zoo's
News. The result was a series of seven different
Happy New(s) Year direct mail celebrations
hitting mailboxes from coast to coast.
Our reason for launching Zoo's News was
simple. With rising costs for postage and
materials, it had become increasingly more
difficult for regional newspapers, with limited
distribution potential, to achieve direct mail
response rates that were high enough to result
in attractive CPOs. Plus, direct mail subscribers
tend to retain at a higher rate.
By producing multiple versions of Zoo's News,
simultaneously, all participating newspapers
enjoy significant cost savings while taking
advantage of the support of MindZoo, an
award-winning agency supplier of direct mail
services to the newspaper industry.
Zoo's News is a comprehensive program that
addresses all your direct mail needs including
creative development, prospect profiling, data
acquisition, print and production.
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Happy New(s) Year 2008
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New(s) this Summer!
Making the most of your summer -- outdoor activities, travel, concerts, food, entertaining, diet, exercise, summer sports and more.
Desired In-Home Date: June 2, 2008
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New(s) and Improved!
Organizing your world -- career, home and family. Holiday prep -- coupons & advertising sales and holiday planning. Looking ahead -- jobs, finance and tax planning.
Desired In-Home Date: September 15, 2008
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Happy New(s) Year 2009
Linking New Yeear's Resolutions to newspaper editorial and information.
Desired In-Home Date: January 5, 2009
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