In January 2008, MindZoo™ launched an exciting new subscriber acquisition product called Zoo's News™. The result was a series of seven different Happy New(s) Year™ direct mail celebrations hitting mailboxes from coast to coast.

Our reason for launching Zoo's News™ was simple. With rising costs for postage and materials, it had become increasingly more difficult for regional newspapers, with limited distribution potential, to achieve direct mail response rates that were high enough to result in attractive CPOs. Plus, direct mail subscribers tend to retain at a higher rate.

By producing multiple versions of Zoo's News™, simultaneously, all participating newspapers enjoy significant cost savings while taking advantage of the support of MindZoo™, an award-winning agency supplier of direct mail services to the newspaper industry.

Zoo's News™ is a comprehensive program that addresses all your direct mail needs including creative development, prospect profiling, data acquisition, print and production.