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MindZoo®'s reason for launching Zoo's News™ was
simple. With rising costs for postage and
materials, it had become increasingly more
difficult for regional newspapers, with limited
distribution potential, to achieve direct mail
response rates that were high enough to result
in attractive CPOs. Plus, direct mail subscribers
tend to retain at a higher rate.
By producing multiple versions of Zoo's News™,
simultaneously, all participating newspapers
enjoy significant cost savings while taking
advantage of the support of MindZoo®, an
award-winning agency supplier of direct mail
services to the newspaper industry.
Zoo's News™ is a comprehensive program that
addresses all your direct mail needs including
creative development, prospect profiling, data
acquisition, print and production.
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"... they have provided us with excellent support in the areas of artwork creation, list preparation, printing, and delivery. Their work has been a great factor in our acquisition success, helping us to reach our subscription goals.
I can confidently recommend MindZoo as a solid and reliable vendor, and experts in their field."
Sherry Cousins
Circulation Development Manager
The Houston Chronicle
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